Andy Henriquez on LinkedIn: #msa #masterstoryteller #storytelling (2024)

Advertising and theatre, share an intricate and fascinating relationship. Both mediums captivate audiences, evoke emotions, and aim to influence human behaviour.How they do this is a story of similarities.The first, of course, is storytelling. Since the beginning of human language, stories and myths were orally narrated and passed on to the next generation. The stories that lasted and were popular, followed certain narrative structures. Over time, the narrative structures that resonated with the audience were codified. So today, whether it is the latest Marvel movie, a popular theatrical production, a successful Bollywood movie, a popular TV commercial, or a viral meme, all follow the narrative structures that have passed the test of time. Another common ground is the use of archetypes. Much before the advent of modern advertising, archetypes were a strong foundational element in theatre. Advertising uses the same superstructure to weave a brand story together. They influence how a brand speaks, behaves and interacts with the world.Both advertising and theatre uses an array of dramatic elements to evoke emotions and influence behaviour. Conflict is a powerful tool that is used to question, challenge and provoke powerful emotions. No story in the world is complete without conflict. The use of visually resplendent spectacle is used in both. Dazzling light shows and special effects leave the audience with the feeling of wonder and amazement. The list is long and good food for thought. To delve a little more with some exciting examples, please do take a look at my interview with Theatre of Joy’s Harleen Kohli.She is a person who has been a creative leader in her own right. Even during my cub days in Chandigarh, she was someone we looked up to. She does interesting podcasts with creative people and it was great to catch up with her. Do give her podcast a follow. I’m sure you’ll enjoy the contenthttps://lnkd.in/dcREkTTe#creative #advertising #content #storytelling #podcast #coupabc

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Shared with me this morning by a wonderful colleague. This is why I am a storyteller. Whether in business practices or simply speaking to a customer service agent, the stories we tell ourselves and others are powerful. Storytelling is a tool with which you can transform your workplace, your relationships with strangers, and even your approach to unexpected adversities.How can you utilize storytelling in your everyday?#storytelling #thestorieswetell

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"📖✨ Embark on an enchanting journey with 'Rosalind and the Moonstone Bloom,' a mesmerizing tale created by the imaginative storytelling genius, Taslema Akther Runu. Join us in celebrating the magic of storytelling and the power of pure-hearted wishes. 🌌🧚♀️ #StorytellingMagic #MoonstoneBloom #Creativity"

Conference hype videos are so BORING, Our hype videos are all about YOUR story. Because every conference deserves to be legendary!.....#ConferenceGoals #StoryTime #EventMagic #conference #floridavideographer #tampavideographer

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Every day is a day to share a little part of your learned wisdom so somebody else can excel faster. grow beyond you, and evolve sooner.I want to hear your story.Your story is vital and necessary. And your words trapped inside, become toxic, too proud to be held, too worried to share. But it's your story that saves lives, saves yourself. Becomes someone else's survival guide, someone else's possibility to thrive. The life you've lived encourages someone else to live. Tell your story with purpose. #storytelling #leadershipdevelopment #power

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Creating Stories That Stick Through Magical Experiences...The essence of storytelling lies in believing in narratives' power to transport us to unseen worlds and turning that belief into captivating tales."Magic is weaving tales that enrapture hearts. If you can do that, you can make any story stick." ~ Inspired by Johann Wolfgang von GoetheBUT... doubt shadows our creativity.We face challenges like:▪️ Questioning our narrative's impact▪️ Wondering if our voice is unique▪️ Hesitating to explore new themes▪️ Fearing reader's reception▪️ Overthinking plot twists▪️ Stalling character development▪️ Ignoring gut feelings on story directions▪️ Limiting our imaginative scopeUnleash the storyteller within by:▪️ Believing in your story's power▪️ Trusting your characters to lead the way▪️ Taking bold strides in plot creation▪️ Embracing genre-blending with courage▪️ Listening to your creative impulses▪️ Encouraging narrative innovation and twists▪️ Celebrating every character's growth▪️ Sharing your tales with eager listenersThis week, ignite your belief in the magic of the stories you can weave and share with the world!What narrative magic will you believe in and pursue this week?

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Discussions are the most integral part of Storytelling. This is a ritual after every storytelling session at Vranda Arts. Young audience is always eager to share their mind if we tap them rightly. Sharings and discussions are always insightful. After the Storytelling session of “Miracle on Kachhua Beach” by Nandita da Cunha illustrated by Priya Kuriyan we discussed about community cleaning, challenges and solutions, what kids have done so far. Here’s a glimpse of it. #storytelling #enjoytheprocess #expressyourself #doityourself #discussions #sharingexperiences

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Okay, confession time: we don't just plan events, we’re obsessed over them - all details adds up to something bigger, something that sticks with you long after the last song fades. Here's to the late nights and early mornings, the butterflies and triumphs, all in the name of crafting stories that linger.#ESMEEvents #ESMEEventsUAE #EventEngineering

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EMOTION IN MOTIONThe best way to captivate your audience and leave a lasting impression is to...Connect through Emotion!1.Think about the feelings you want to evoke in your audience (happy, motivated, inspired, excited etc).2. Share your personal experiences and challenges to create genuine connection with your audience.3. Paint a vivid picture with your words to transport your audience into your story.4. Bring your story to life by using dialogue that reflects the voices and personalities of your audience.5. End with Impact. Leave your audience with a lasting impression or call to action that aligns with the emotion of your story.Follow for more Storytelling tips and techniques.Happy New Week😉Maria

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Story telling is an important aspect of our lives . It’s all around us , from marketing to the court room to the television and maybe even at the doctors too .Come learn the importance of a good story and how to curate it .