The best logos featuring the letter X (2024)

By Rosie Hilder

published

Elon might have got it wrong, but there are plenty of ways to use an 'X' well in a logo.

The best logos featuring the letter X (1)

It's been an interesting week in branding, as Elon Musk has thrown out the rulebook and decided to rebrand the cohesive brand Twitter with an '𝕏'. He then decided he didn't like the 'X', which is a Unicode character, and switched to another 'X' with slightly thicker lines, before switching back to the original.

All this talk of 'X's got me thinking about times when using the 'X' letter really does work. And there are plenty of them, as you'll see below. Here I've focused on logos that contain an 'X', rather than those that are solely made up of an 'X'. But still. Elon, take note...

01. The X-Files

The best logos featuring the letter X (2)

The X-Files logo has two 'X's in it, the thin one in a circle in the style of the main text, and the giant 'X' with a distressed look. I prefer the latter for the sheer boldness of it – it works well with 'files' on its own as well – and it gives off a creepy vibe that is a nod to the series.

02. Matrix

The best logos featuring the letter X (3)

For another 'X' with edgy vibes, look no further than The Matrix. The distressed uneven font reminds us of glitches in, well, the Matrix. Unlike with the X-Files, the 'X' isn't the focal point here, but it does give the word as a whole an extra edge.

03. Durex

The best logos featuring the letter X (4)

The Durex logo has been through a few iterations, but the 'X' with its extra descender has remained. Without the long descender on that 'X', the logo would arguably not be that special, so I think it's the 'X' that makes this logo really work.

04. Xbox

The best logos featuring the letter X (5)

The Xbox logo has three 'X's in it. There are the two in the name, which are straight up all-caps 'X's, and then there's the 'X' within the globe that also forms part of the logo. It's this 'X' that makes the logo memorable for me.

05. XXX

The best logos featuring the letter X (6)

If you want to represent an action film, then only certain fonts will do. The XXX film series uses three powerful red 'X's to show what it's all about. The flick on the end of the 'X's adds extra interest.

06. X-Ray Spex

The best logos featuring the letter X (7)

There are quite a few band logos with 'X' in the them, The XX and just X come to mind, but I think the prize for the best 'X' goes to 70s punk band X-Ray Spex. Just look at the way it snakes below the other letters at that jaunty angle. There's also something quite special about words that begin and end with 'X' and this font makes the most of it.

07. X Games

The best logos featuring the letter X (8)

The X Games are a series of action sports events and their logo involves a chunky 'X' with a little globe in the centre. The logo is kind of old-school in its look and feel, but that's not bad thing.

08. Xanadu

The best logos featuring the letter X (9)

Talking of throwback, the Xanadu absolutely owns the retro font look. That 'X' is big, bold and unafraid to take up space. And let's also pause to look at that 'U' for a second, which is also a thing of beauty.

For more logo inspiration, see our pieces on the best logos of all time, the best simple logos and the best 90s logos.

The best logos featuring the letter X (10)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

The best logos featuring the letter X (11)

Join now for unlimited access

Try first month for just £1 / $1 / €1

Get the Creative Bloq Newsletter

Daily design news, reviews, how-tos and more, as picked by the editors.

The best logos featuring the letter X (12)

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

Related articles

  • ASUS Vivobook Pro 16 review: budget-friendly laptop for creatives
  • Last day to get 40% off all Adobe Creative Cloud apps in the UK
  • The Lyle's Golden Syrup logo design controversy is pretty ridiculous
  • New band logo book explores music and design history
The best logos featuring the letter X (2024)

FAQs

What logo has an X? ›

since 2001. Twitter's new logo is a Unicode character from a math alphabets subset. The previous logo was refined over more than a decade and heavily regulated online. The “Twitter X” dates back to 2001 as part of Unicode.

Which company has an X as logo? ›

On June 23rd, Elon Musk set the Internet abuzz as he tweeted that Twitter would be rebranded to X. Remember that he had already changed the name of the company from Twitter to X Corp earlier this year, so this shouldn't come as too much of a surprise.

What is the letter X in branding? ›

Not long ago Brand X was just a way to dismiss a brand as generic. (Or to diss competitors by not acknowledging them by name in commercials.) Then suddenly X acquired panache and power, as in Microsoft's Xbox, Nissan's XTerra, and The X Games from ESPN.

What brand logo has a cross and snake? ›

A.L.F.A. (Anonima Lombarda Fabbrica Automobili) was founded on June 24th, 1910 in Milan, Italy. Two of the traditional symbols of Milan were chosen to make up the badge – the cross of the municipality and the Visconti serpent, which were included on a disc with the lettering ALFA-MILANO printed around the edge.

What logo has a red cross and snake? ›

THE ALFA ROMEO LOGO HISTORY

One thing has been consistent in Alfa Romeo's trademark history; the logo has always been a circular badge with heraldic elements at its centre. On the left side of the badge is a flag with a red cross on a white background whereas on the right side is a crowned green snake eating a human.

What designer has ax logo? ›

In 2008, A|X Armani Exchange redesigned its logo. As part of a relaunch and repositioning plan initiated in 2014, the collection was gradually introduced in Europe, too.

Who designed the SpaceX logo? ›

Space X Logo Design

According to Elon Musk, the founder and company CEO, the stylized “X” is meant to represent a rocket trajectory. The mark was designed by Prado Studio, in collaboration with Ro Studio.

What is the logo of Twitter now? ›

Elon Musk has officially changed Twitter's logo from the iconic blue bird to a black-and-white “X” – the latest big change since he bought the company for $44 billion last year.

What is a powerful logo? ›

Your powerful logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shapes are key to making sure your powerful logo rises above competitors.

What is the most famous logos ever? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.

What logo has never changed? ›

British tea company Twinings has the oldest logo that has been in continuous use with no alterations made to the logo's design. It was created for the tea company more than two centuries ago, in 1787.

What is Twitter's new symbol? ›

Twitter is now X. Elon Musk has ditched the company's famous blue bird for an X logo. Musk says it's part of a radical change he hopes to make, turning Twitter from a social media platform into an everything app. Well, we are joined by NPR tech reporter Bobby Allyn.

What brand has four arrows? ›

Who designed the Off-White logo? The Off-White logo with the drowning man, as well as another version with four diagonal arrows pointing in four different directions, were designed by the in-house Off-White team, led by the brand's creative director and its main source of inspiration, Virgil Abloh.

Top Articles
Latest Posts
Article information

Author: Nicola Considine CPA

Last Updated:

Views: 5960

Rating: 4.9 / 5 (69 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Nicola Considine CPA

Birthday: 1993-02-26

Address: 3809 Clinton Inlet, East Aleisha, UT 46318-2392

Phone: +2681424145499

Job: Government Technician

Hobby: Calligraphy, Lego building, Worldbuilding, Shooting, Bird watching, Shopping, Cooking

Introduction: My name is Nicola Considine CPA, I am a determined, witty, powerful, brainy, open, smiling, proud person who loves writing and wants to share my knowledge and understanding with you.