Was sind die Schritte, um eine Markenidentität für Ihre Modedesigns zu schaffen? (2024)

I’d say that analysis should always be in the first place. You need to understand what is going on in the market and what are real numbers and statistics to merge your aesthetics (and vision) with the demand. You must look into this intersection of “what they expect from fashion designers” and “what I can give”.

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The first step in figuring out your brand identity is getting to know your customers inside and out. What are their likes and dislikes? Where are they based? What values resonate with them? What's their overall vibe?Once you've got that down, it's time to translate it into visuals—think aesthetics, shapes, colors, and textures that will not only appeal to them but also set you apart from the competition. Armed with this research, you can craft a compelling brand vision that nails both identity and aesthetics.

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By bringing more thoughtful style to the world,my aim to provide everyone, no matter where they are, with the inspiringly beautiful, always on-trend, responsibly crafted fashion they deserve. I found that in fashion design, professional vision involves observing three specific types of visual information for analysing and creating: 1) details and patterns.2) defects in manufacturing, quality, and wearability3) the customer's demand

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Our brand purpose encompasses the mission, vision, and values that drive us. We are dedicated to creating fashion that combines style, safety and sustainability, championing responsible and ethical practices throughout our supply chain. Our goal is to inspire individuals to make conscious choices, highlighting the positive impact their decisions can have on the environment and communities. We aim to provide high-quality products that fulfill the need for fashionable, work wears and eco-friendly options, empowering our customers to express themselves while minimizing their ecological footprint & risk of injuries during work. Our passion lies in promoting a more sustainable and inclusive future for fashion & work wears.

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A few key parts of branding:-Creating a story. Selling a story is a cool way to define your brand.-Figure out who your customer is.-Figure out who your competitors are.-Create a name that’s easy to remember and ties in to the definition of the brand along with a distinctive logo.

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To effectively research your market and competitors in the fashion industry, identify your ideal customers and their preferences, needs, and expectations. Analyze your direct and indirect competitors' strengths and weaknesses and differentiate yourself by offering a unique value proposition based on factors like product quality, design innovation, customer service, sustainability, or pricing strategy.

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Comparing yourself to others can be tricky, but you need to think about that from a business perspective. Actual customer interviews are a must-have; you need to have a minimum of 5 actual interviews to see how people think. Check “lean startups methodology”; it will help with surveys to see if there is a customer interest in your ideas.

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Brand Name and Logo:Select a brand name that stands out and accurately expresses your product's qualities. Design a logo that embodies your brand while still being flexible enough for use across a variety of platforms. Create a lasting impression with an iconic brand design. Your logo will be a recognizable symbol of your product, delivering a consistent message across all of your marketing channels.

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Don't start with this point until you find your uniqueness through marketing analyses, customer interviews, and reports-forecasts reading. Brand should be built on uniqueness, to be original and remarkable, not blend.

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I’d recommend thinking about “colors and fonts” as the part of “brand identity”, that defines the brand ecosystem, where all elements should sound together as a beautiful symphony. You can't divide font and colors from the logo. They are the same family, with your brand uniqueness as a foundation.

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To choose your brand colors and fonts, start by understanding your brand identity and target audience. Research your competitors and create a mood board to gather inspiration. Then, select a color palette that reflects your brand's personality and choose fonts that align with your brand identity. Test and adjust your choices to ensure they work well across different platforms.

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To create your brand voice and tone, first determine your brand's personality traits and values. Consider how you want to communicate with your target audience, whether it be formal or casual, friendly or professional. Then, develop a brand style guide that includes guidelines on language, tone, and messaging to ensure consistency across all communications.

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A brand voice doesn’t always have to be “professional.” Have fun with it. Maybe you use hashtags, or even cuss a little. Being unique - being yourself - is what will attract the right people and deter the wrong people. You aren’t trying to talk to everyone, you’re trying to talk to YOUR people.

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I disagree with the order of steps in this article. Here is my perfect brand creation plan: analytics, brand strategy creation, brand identity development, and implementation (syncing with your product). I have many stories about how interior design for beauty or fashion stores was redone a few times because the “brand strategy” step was missing. Each time interior designers bring new designs, it doesn't suit the brand. But what was perfect for the brand? Nobody knew until we defined brand strategy. Doing everything in the right order can save you time and money.

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A strong brand identity is not just aesthetics, it’s about conveying your brand story, values and USP (unique selling proposition). Determine what sets you apart or make your deigns unique. It could be a style, sustainability, cultural influence, pricing, usability etc.

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