Using the iconic Shake ‘N Bake to make your favorite chicken or pork recipes requires a vessel to “shake” the meat and bread crumb coating.
The coating mix has always come with a plastic bag inside the package.
Not anymore.
For the first time ever, the company is making a change to the packaging.
Kraft Heinz said, in an effort to reduce plastic waste, Shake ‘N Bake packages will no longer include a plastic bag.
Cooks are instead “encouraged to shake using a reusable container as the vessel for adding that extra layer of crunch to their favorite recipes.”
According to the company, removing the bags will help to “eliminate 900,000 pounds of plastic waste – equivalent to the weight of more than 270 mid-size cars.”
“As a family staple for over 50 years, we are proud to evolve with the world around us, ushering in a new effort to help our brand – and our fans – take steps toward a more sustainable future,” said Brianna Galvin, Brand Manager, Shake ‘N Bake.
“While the ‘shaker’ bag is an important part of our legacy, our product is just as effective and delicious without the plastic waste, and we are excited for all the good to come from this simple, yet effective packaging change.”
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