DESIGN CREATIVE
- Written by:Rishabh Pugalia
- Updated:June 8, 2023
Contents
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YouTube banners matter!
You’ll level up your branding, shine bright in the sea of competitors, and boost your brand’s online identity big time.
How? With awesome YouTube banner ideas tailor-made for your content.
It’s your chance to tell viewers “We ain’t like the other guys; we’re different, and here’s why…”
In this blog post, we’re diving into YouTube banner ideas and examples designed specifically for SaaS and Tech companies.
Contents
What is a YouTube Banner?
A YouTube banner is also known as YouTube Channel Art. It is the large image displayed at the top of your YouTube channel’s landing page.
Show your viewers who you are – with a glance. No reading. No clicking. Just looking. It’s your story, in a snapshot. It’s not just a picture. It’s a statement.
Take a look at tech YouTuber Marques Brownlee’s channel art. It’s clean, minimal, and clutter-free. With the brand logo, tagline, and a few graphics, it’s concise and gets the message across.
FURTHER READING
- Build trust using Remote Video Testimonials
- 15 Video Testimonial Questions to Ask Your Customers
In what ways can YouTube banners enhance brand recognition and consistency?
- Visual Appeal: A good YouTube banner catches viewers’ eyes and gives your channel a polished look.
- Content Promotion: Use your YouTube banner to guide viewers to your latest videos or collaborations. Maximize visibility and engagement.
- Communicate Channel Theme: Use the YouTube banner to promote your channel’s theme or niche. This helps potential subscribers understand the type of content they can expect.
- Brand Familiarity: Matching your YouTube banner with your website and other social media profiles creates a unified brand experience. This boosts your online presence and helps people recognize and remember your brand.
OUTSOURCING VIDEO TESTIMONIAL SERVICES
Click here to learn how to choose the best provider.
20 Creative YouTube Banner Examples from Innovative Software & Tech Businesses
Explore these 20 standout YouTube banner designs (as of 2nd June 2023) from innovative software and tech firms.
Get inspired and spark your own unique YouTube branding strategy.
1. Shopify
Shopify’s YouTube banner features its logo in blue and green hues against a black background. It’s an instant eye-catcher and leaves channel hoppers with a strong impression.
2. Salesforce
Salesforce’s YouTube channel art showcases its brand colors and features a charming cartoon mascot of Einstein. It effectively conveys its value proposition through the text.
3. Google
Google’s minimalist YouTube banner uses short, straight lines in its brand colors, set against a white background. It’s a simple yet effective branding strategy.
4. Adobe Creative Cloud
Adobe’s YouTube banner is a vibrant collage that’s loaded with eye-catching visuals. You’ll spot a cool ride, their iconic logo, and dreamy clouds, all coming together in a stunning display of colors.
5. GitHub
GitHub’s YouTube banner has an abstract, space-like look. Given their target audience, this understated style works better than a showy one.
6. Slack
Slack’s banner uses shapes that resemble its logo. It cleverly contrasts its brand colors, making a unique and recognizable YouTube presence.
7. Intuit Mailchimp
Mailchimp uses a unique YouTube banner to stand out, making use of its specific popularity for a ‘wow’ factor on its channel.
8. SurveyMonkey
SurveyMonkey’s YouTube banner has visual cues that engage viewers and show their data-driven services.
9. Zoho
Zoho’s YouTube banner shows a milestone they’ve reached. It blends text and art, including its slogan and a thank you note.
10. Zoom
Zoom maximizes the use of its YouTube banner’s “safe area” by incorporating feature icons within its logo. This showcases the app’s abilities and builds familiarity with its user interface.
11. Twilio
Twilio is using a short line and link on its YouTube banner to nudge its target audience to its latest report. This works great as a promotional tool and attracts traffic to its website.
12. G2
G2’s YouTube banner uses a straightforward sentence highlighting their expertise. It’s positioned above their logo against a contrasting background, creating an incredibly effective channel art.
13. Cisco
Cisco’s YouTube banner aims to captivate viewers with a photo. The brand logo is at the bottom of the image, while text fills the black space to the right, making it an attractive channel art.
14. Grammarly
Grammarly’s YouTube banner is all about impact and showcases its logo front and center against a vibrant background. They also share their perspective on current world events, connecting with their users.
15. Atlassian
This YouTube banner by Atlassian nails it with a blend of text and images. The text delivers its main message, while black and white images of hands get a pop of color with funky icons.
16. HubSpot Marketing
HubSpot’s vibrant banner showcases their video content creators which adds a human touch. The icon directing viewers to free certification effectively funnels traffic to their other marketing offerings.
17. Microsoft
Microsoft’s YouTube banner showcases the colors and logo of their popular Windows OS through potted plants, creating a memorable brand association.
18. Oracle
Connect with your users through your YouTube banner, as Oracle does before its events. Use a clear invitation and a registration link on the bottom right for your viewers to join.
19. Dropbox
Dropbox’s YouTube banner features the artwork of someone working by a window, using different colors to create visually stunning contrast. It’s a cool way to attract a younger audience.
20. Amazon Web Services
Including a young student in their YouTube banner brings a personal touch and spreads the word about the scholarship program AWS is supporting.
What’s the best YouTube Banner Size?
Different devices, from phones to TVs, require different-sized banners. Display consistency is key to maximizing views and attracting new subscribers.
- The best YouTube banner size is 2560 x 1440 pixels, ensuring optimal display on various devices.
- The minimum dimension for upload is 2048 x 1152 pixels.
- Ensure a “safe area” of 1546 x 423 pixels to prevent text and logos from being cut off.
- The maximum width for visibility of the “safe area” is 2560 x 423 pixels.
- Keep the file size of your YouTube banner below 6MB.
- Supported formats: JPG, GIF, BMP, PNG.
- Keep a 16:9 aspect ratio.
What does ‘minimum image safe area’ mean and why is it important?
The safe area is the minimum space within which your banner should fit correctly.
This ensures your YouTube banner looks great across different screen sizes, from large screens to small phones.
Keep essential elements like the brand logo, tagline, etc. within the safe area of 1546 x 423 pixels to avoid any awkward or cutoff visuals.
YouTube Banner Design Tips and Best Practices
- Use high-resolution images and fonts that are legible even in smaller sizes
- Optimize clickable icons with social media and website links in the lower right-hand area
- Design scalable banner images that look great on all platforms
- Create attractive collages if a single larger image is not available
- Center important elements within the ‘safe area’ of the banner
- Update the banner for holidays, important events, and special occasions
- Feature yourself, faces of your team, or content contributors to humanize the brand
- Include a tagline to convey your YouTube channel’s theme or niche
- Showcase your mentions in magazines, publications, talks, or awards for credibility
What role does branding play in creating an effective YouTube Banner for a Tech company?
Branding in the YouTube banner for a tech company goes beyond looks. It shapes how people see your company, builds trust, and creates a strong visual identity. Here’s how:
1. Brand Identity
The YouTube banner showcases the tech company’s logo, colors, typography, and visual style. It helps establish a consistent and recognizable brand presence across different platforms.
2. Consistency
Aligning the YouTube banner with the company’s existing branding enhances the brand experience. It’s an essential aspect of building brand familiarity.
3. Marketing and Promotion
YouTube banners can serve as a promotional and marketing tool. Display new products, special offers, and events, prompting viewers to explore the company’s content and take action.
How to Make a YouTube Banner?
To make a YouTube banner, follow these steps:
- Select a graphic design tool like Canva, or Adobe Photoshop and start a new project with the YouTube banner dimensions. Ensure your banner meets the recommended size of 2560 x 1440 pixels to fit all devices.
- Add your company logo, visually appealing images, and other graphics that represent your brand.
- Add your channel name, tagline, and any other relevant text using clear and legible fonts.
- Include icons or text that link to your social media profiles.
- Save your YouTube banner design in the appropriate file format (e.g., JPEG, PNG) for uploading.
- Sign in to your YouTube channel, go to the “Customization” section, and upload your banner design.
- Use YouTube’s preview function to ensure your banner displays properly on different devices.
- Make necessary revisions to the design, text, or layout based on the preview if needed.
- Once you’re satisfied with the design, save and publish your YouTube banner to make it live on your channel.
YouTube Banner Ideas for SaaS Companies
- Showcase Your Product: Feature screenshots or images of your software in action to give viewers a glimpse of what they can expect.
- Customer Testimonials: Include snippets of positive testimonials from satisfied customers to build credibility and trust.
- Event Promotion: Advertise upcoming webinars, conferences, or product launches in the banner to generate excitement and encourage participation.
- Feature Your Team: Display a photo collage of your team working together to reflect a collaborative work culture.
- Include Collaborators: Include images or quotes from industry influencers who endorse your brand to enhance your reputation.
Why choose Content Beta to create your YouTube Banner?
We can help you deliver compelling video content that resonates with your target audience and achieves your business goals.
Click here to see how we blend different elements such as product UI screen recording, motion graphics, kinetic typography, stock videos, and much more to create videos that convert.
Free Tools for Creating Stunning YouTube Banners
1. Canva
Canva provides an intuitive drag-and-drop interface, making it easy to customize and create stunning banners without any design experience.
2. Adobe Express
The platform offers an extensive collection of customizable templates, advanced design features, and seamless integration with other Adobe Creative Cloud apps.
3. VistaCreate
VistaCreate, previously Crello, provides a user-friendly interface, and access to high-quality images, graphics, and fonts, allowing you to design eye-catching banners that align with your brand identity.
4. Snappa
Snappa is known for its simplicity and speed. It offers pre-made YouTube banner templates that can be easily customized using its drag-and-drop editor.
5. Fotor
Fotor is a comprehensive online design tool that features a user-friendly interface and powerful editing tools.
6. Visme
Visme offers customizable templates that can be personalized in just three steps. They provide YouTube banner backgrounds with easy-to-follow instructions.
7. iPiccy
iPiccy is a free-to-use photo editor that is user-friendly and has customizable design features. However, it has limitations, such as the inability to edit images within a collage.
8. BeFunky
BeFunky is a photo collage maker that can create stunning banners in just four simple steps, however, some features may require payment.
Conclusion
Your YouTube channel’s banner designs are NOT JUST about your brand’s digital identity or design aesthetics.
It’s the digital storefront of your software & tech company on the world’s second-largest search engine. It’s a way of saying – “This is who we are, and this is what we do!”.
Dive into graphic designs that match your brand, dig into YouTube banner templates, and craft channel art that wows. Level up your branding and create impressions that convert viewers into subscribers.
Frequently Asked Questions (FAQs)
The recommended YouTube banner size is 2560 x 1440 pixels. This ensures that your banner displays properly across various devices and screen resolutions.
The YouTube banner size in inches is approximately 21.33 inches wide and 11.25 inches tall.
A good YouTube banner should include elements that align with your brand and capture the attention of your target audience. Use your company logo, compelling visuals or illustrations, a concise tagline or value proposition, and a call to action to drive engagement.
A good YouTube banner should have the following characteristics:
- Reflects your brand identity and maintains visual consistency
- Uses high-quality images or illustrations
- Communicates your value proposition or key benefits
- Includes a call-to-action to encourage viewer engagement
- Captures attention with eye-catching design elements
Some popular tools to find YouTube banner templates or design your banner include Canva, Adobe Spark, Snappa, and Crello. These platforms provide a range of pre-designed templates and intuitive editing features to customize your YouTube banner according to your brand.
The frequency of changing your YouTube banner depends on your specific goals and marketing strategy. However, it’s a good practice to update your banner periodically to keep your channel fresh and aligned with your evolving brand. Change your channel banner to reflect new product launches, seasonal themes, or important events.
